May 20, 2010

Home Staging — More than just a Quick Sale

Of course we know moving is stressful, but it is also bittersweet — even at the best of times.

I recently staged a home for a family that had outgrown their two bedroom character home.  Although they had a beautiful newly renovated home to move into, saying goodbye to their previous property — and all the memories they had made there — was still tough.

When the homeowner returned to the property after our staging, she was pleasantly surprised for more than one reason.  Not only did she love the way we arranged the furniture and added accessories, she was amazed at how much easier it was to move on.  Here is what she said to us:

The photos and slideshow look really great. I love that the second bedroom could be a kid’s room/could be a guest room/could be a den or office. The master bedroom looks HUGE, the main floor is warm and inviting. Your simple, comfortable furniture placement in all the rooms really allows a person to imagine their own interpretation of each space. I guess that’s the whole point of hiring a professional. :)  

 I never thought I’d be able to say I am excited to sell our little house but your transformation actually has me looking forward to moving on rather than just feeling sad to go. Turning it into a ‘house for sale’ instead of ‘MY house’ has really helped me say goodbye.  Who would have thought that staging the place could help with the emotional part of moving and selling!

At GreenApple, we thrive on being able to make a difference in people’s lives during these emotional transitions.  And we’re even happier with when we receive the good news that an offer has been accepted within the first few days on the market, as was the case for these homeowners.

If you’re approaching in upcoming move with mixed emotions, give us a call!  Let us share some of the burden and help write your own home selling success story.

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April 15, 2010

What’s new at GreenApple?

As they say, time flies when you’re having fun! I can’t believe how long it’s been since my last post. Something I will try not to let happen again!

However, it’s not because we’ve been slacking off . . . quite the opposite. Our Calgary Home Staging and Photography business is really growing here at GreenApple with an expanding client list, expanding services, and expanding office help (and thank goodness for that!).Calgary Home Staging and Interior Photography, spa bathroom

So what have we been up to? One thing I really like about running my own business is that it is never a dull moment, or overly repetitive. We’ve helped many home owners and Real Estate Agents with Staging, Pre-Market Consultations, Pre-Photo Stylings — and, of course, Interior Photography!

One interesting project in the last few weeks was the styling and photography I did for Vicon Homes, a local craftsman Home Builder. Check out their latest home building project and our photos here!

Another fun job was providing a Pre-Market Consultation to some Calgary home owners at the request of their Agent. I gave them the advice they were looking for to effectively prepare their home for sale. The best part of it was going back a few weeks later and discovering they actually implemented nearly everything I suggested — and it looked great!

They even purchased some items for styling (which they happily get to take to their new home). I then used those items, and other things I found around their home, to add the “finishing touches” before our photo shoot. Take a look at our awesome home transformation and mini-staging results.

Thanks for reading, and I’ll be back soon again.

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March 14, 2010

Looking for More Information on Home Staging and Home Selling in Calgary?

Did you know that I write for the Calgary Home Staging Blog, as well as maintaining a blog here on GreenApple Staging & Images?  Because homes and real estate have always been a passion of mine, I keep informed on many related topics . . . and then share what I learn with all of you!

If it has been awhile since you’ve been active in Calgary’s real estate market, things have definitely changed . . . and I’m not just talking about price fluctuations.

Technology has dramatically affected the buying end of the home selling equation — the internet has given buyers more control in searching for properties independently, which in turn means they are far more educated about what is on the market. They don’t need to rely on an agent to shortlist homes for them, and they can easily view hundreds of properties in one sitting at their own computer.

Wondering how your home stacks up against all the others out there? Interested in learning how to get the most out of your single largest asset?

Read about these questions and more on the Calgary Home Staging Blog. Find out how great photography and professional home staging can help you sell your home more quickly . . . and for more money.

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January 25, 2010

GreenApple Staging & Images makes a Great Debut at the Calgary Real Estate Tradeshow

Wednesday, January 20th was the 6th annual Calgary Real Estate Board Conference and Tradeshow. GreenApple Staging & Images was proud to be one of 102 exhibitors contributing to the theme, “A Brave New World”.

The GreenApple team had a great time mingling with both the attendees and other exhibitors. We had tons of traffic at our booth and got a chance to meet many hardworking and forward thinking Realtors.

There is definitely an increased interest in Home Staging, professional Real estate Photography, and pre-market Consultations as part of an individual Realtor’s marketing plan — all part of the new economy. I believe these strategies are not just trends. They are definitely here to stay as our consumer oriented society continues to respond to visual appeal.

We staged our booth with our brand colors — black, white and apple green, of course — and we were happily surprised that GreenApple was declared one of the top 3 Staging Exhibitors! We were all tied with an Honorable Mention for booth design and service.

We also held a draw and gave away a Pre-Market Consultation package and an MLS Photography Package. When I called the winners, they were thrilled and are eager to apply these services to their next listing. 

It’ll be all work and no play for awhile, as the “Spring” real estate season seems well underway in Calgary already. But that is exactly what we bargained for!

Thanks to everyone who visited us at the event, and all others who supported us behind the scenes!

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January 12, 2010

Black and White are Back!

I’ve been out in the stores for the past week between appointments looking for new inventory going into the Spring real estate and staging season. I was really surprised to see so much black and white everywhere! It is back as a popular choice in upholstery, bedding, linens and accent pieces.

The new interpretation of this classic decorating theme is in large, graphic prints. One application in particular that I saw over and over, is the “statement” chair with a large scale black and white damask fabric. These pieces will look absolutely stunning and elegant in a living room, home office or the bedroom.

The best part of the whole black and white theme is that you can really dress it up with any colour that you want. At GreenApple, we’re kind of fond of black and white and green :-) , but it’s just as easy to pair the combo with some juicy citrus colours, pink, teal (it’s back, too!) or the all-time classic, red.

I was also loving the black and white bed linens. Again, a very elegant look for a master bedroom . . . or totally fun for a kid’s room.

If you’re looking to change up a room in your house, consider this great duo! When else can you be right on trend with such a timeless design?!

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Filed under: Home decorating, What's New — Tags: , , — admin @ 7:16 pm
January 3, 2010

GreenApple is going to CREB Forecast 2010. Are you?

January 20, 2010 marks the 6th annual Conference and Tradeshow for the Calgary Real Estate Board. This year’s focus is on the “brand new economy, brand new consumer, brand new technology” for today’s real estate market.

GreenApple is proud and excited to part of the changing face of real estate! Our business focus of home staging and professional photography is all about helping home owners more effectively market their property to today’s consumer. And not only do we follow Calgary’s real estate market and trends, we are also part of national and international networks that allow us to see how larger influences will affect us locally.

If you are a Real Estate Professional, drop by and visit us at the show! Enter our draws for complimentary services, including free pre-market consultations and full real estate/MLS photography packages. Multiple winners will be announced following the show, just in time for the busy Spring market.

We look forward to seeing you at the Telus Convention Centre on January 20th!

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Filed under: Home Selling, What's New — Tags: , , , — admin @ 1:34 pm
November 22, 2009

We’ve done a little Re-Designing of our own!

They say form follows function.

As true as this is in our homes, it also applies to our virtual home! GreenApple’s business has grown and become more refined. So . . . changes to our website were needed in order to keep up with our most popular services.

Our photography has captured a lot of interest, setting new standards in Calgary’s world of Real Estate Photography. We hope you enjoy our bigger and better photographic images, and our expanded Portfolio Galleries.

Visitors to our site can now also view the multimedia slideshows that we create as part of every real estate photography package that we do. We have a new Client Gallery section that tracks the active and sold listings for each Realtor and property that we have recently worked with.

Feel free to take your time browsing samples of both our photography and staging in these new gallery pages!

And we’re blogging!

Check back often for tips, advice and discussion on:

  • home selling
  • home improvement
  • home maintenance
  • photography for fun
  • green living
  • and other related topics

Every once in awhile, we’ll break form and chat about whatever else is happening out there. Afterall, these things are important and interesting, too.

No one likes a one-sided conversation, so we look forward to your comments and participation. Let us know what you think, or what your questions are.

Welcome to GreenApple’s newest version of our website, and thank you for visiting.

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Filed under: What's New — Tags: , — admin @ 3:10 pm