April 27, 2010

Are you Making the Biggest Home Selling Mistake with Your Property?

As a Calgary Home Stager, it’d be easy to talk about all the ways in which home sellers can improve the presentation and styling of their property. Face it . . . most of us just don’t live in that Show Home perfect world that buyers respond to best.

Although there are lots of missed opportunities where sellers could more readily connect with a buyer, this isn’t the biggest mistake that a home seller can make.

The biggest mistake is overpricing the home.

As I’ve said before, pricing a home is part art and part science. There are some very tangible ways to calculate those dollars and cents, and other less tangible factors that need to be taken into account.

However, for the vast majority of homes in Calgary, there is definitely a ceiling on each property. And once a seller prices above that ceiling, it is the quickest way to decrease the number of showings and put the few buyers who view the home on the offensive.

Many home sellers reason that the negotiations can begin when they receive an offer. However, that high price tag leads buyers to believe the seller will be unreasonable in the negotiating process, since they are unrealistic in the asking price.

Pricing a home over fair market value doesn’t guarantee a higher selling price. In fact, it often results in a lower one!

The cycle goes like this:

The home is priced too high —->

—-> Buyers are turned off and don’t view the property —->

—->The buyers who do come look for all the reasons why the property isn’t worth that top dollar (they get nit-picky fast!) —->

—->No . . . or only low . . . offers come in —->

—-> Time goes by —->

—-> The longer a property sits on the market, the more desperate the seller is perceived to be —->

—-> Leading to even lower offers.

Don’t be the seller that makes this mistake! Your best chance of selling quickly is to do your homework. Prepare, price properly, and then get the presentation polished!

Need help? We can refer one of the many great Agents that we work with. GreenApple also provides Pre-Market Consultations, giving you the advice you need so you can hit the market as the newest “hot property”.

You only get one chance to make a great first impression.

Filed under: Home Selling — Tags: , , , — admin @ 3:14 pm
April 15, 2010

What’s new at GreenApple?

As they say, time flies when you’re having fun! I can’t believe how long it’s been since my last post. Something I will try not to let happen again!

However, it’s not because we’ve been slacking off . . . quite the opposite. Our Calgary Home Staging and Photography business is really growing here at GreenApple with an expanding client list, expanding services, and expanding office help (and thank goodness for that!).Calgary Home Staging and Interior Photography, spa bathroom

So what have we been up to? One thing I really like about running my own business is that it is never a dull moment, or overly repetitive. We’ve helped many home owners and Real Estate Agents with Staging, Pre-Market Consultations, Pre-Photo Stylings — and, of course, Interior Photography!

One interesting project in the last few weeks was the styling and photography I did for Vicon Homes, a local craftsman Home Builder. Check out their latest home building project and our photos here!

Another fun job was providing a Pre-Market Consultation to some Calgary home owners at the request of their Agent. I gave them the advice they were looking for to effectively prepare their home for sale. The best part of it was going back a few weeks later and discovering they actually implemented nearly everything I suggested — and it looked great!

They even purchased some items for styling (which they happily get to take to their new home). I then used those items, and other things I found around their home, to add the “finishing touches” before our photo shoot. Take a look at our awesome home transformation and mini-staging results.

Thanks for reading, and I’ll be back soon again.